Why You Probably Got Your Niche Wrong & How To Fix It
The meaning of a niche is often misunderstood.
People often say that “I am in the self-improvement niche”, or “I am in the entrepreneurship niche”, or “I am in the travel blogging niche”. And hey, those are extremely broad topics, aren’t they?
You probably did a better job at defining your niche. You’ve probably been much more specific than that.
And yet, you’ve probably not been specific enough.
Your niche should really be grounded in the specific problem that you are solving for the specific target audience, which you are addressing.
It should look something like this:
- “I am helping nerds and couch potatoes to get in shape while actually enjoying it” (Nerd Fitness)
- “I am helping artists and musicians to find their voice, build their brand and create a successful career” (Cari Cole)
- “I am helping design professionals to understand colour undertones and use them in any design situation” (Maria Killam)
As you can see, those niches are very narrow in terms of who they are addressing and what kind of problem they are solving for these people. This is important, because it helps them stay focused on the one thing that really matters — selling their product or service.
If your niche is too broad, then you’ll end up writing about all sorts of things, which simply aren’t helping you to convert your readers into paying customers.
Everything on your blog needs to be done with a purpose.
And that purpose is to drive your readers one step forward on their journey towards buying from you.
The three elements of your niche
1. Your general topic
This is the thing that most people roughly get right. They will say that their blog is about investing, learning languages, or travelling. But even here, one can be much much more specific.
For example, within the broader “travelling” niche, one could be talking only about exploring the world by having 6 months to 1 year stays in each country, while teaching English.
That would be your “sub-niche”.
The thing that shows where you are standing in regards to the larger market of travel blogging.
2. Your target audience
There might be two different bloggers who are both talking about teaching English as a foreign language, and yet address two completely different target audiences.
One might be talking to fresh graduates who want to experience an adventure before “real life” begins. The other might be talking to 30–35 year old’s, who have become sick of their daily life and want to break out of that cycle.
But here’s the thing:
You can’t just come up with these things. You can’t just randomly come up with a target audience and then be done with it.
What you need to do is proper research.
You need to be sure that this target audience, which you have in mind, really exists. That there is one group of people who are similar to each other in some ways and share one common problem.
Because if you don’t, then you’ll never be able to make your readers feel that you truly understand them.
3. Your target problem
So, you’ve identified who your target customers are. Now you need to figure out what problems this group of people have in common. What problem they want a solution for.
Let’s take the Fluent in 3 Months blog as an example. Benny, the owner of that blog, was always pretty bad in languages during his school time. Even when he was on an exchange program, he failed to improve his language skills.
So, he classified himself as somebody unable to learn languages. And for a while, he believed in that.
But eventually, he gave himself one more chance. He decided that instead of sitting down and studying, he would just try to speak as much and with as many different people as he possibly could.
And hey, he suddenly started learning.
So essentially, he decided to devote his language-learning blog to people who felt like losers when it came to language learning, but who wanted to give it one more try.
And it worked.
You see, if you have one specific target customer in mind, then you can speak directly to them. When somebody reads your blog posts, then either then completely agree or completely disagree with you.
That’s what you want to do.
You want to speak to one small group of people who share the same problems and are desperate for a solution.
If you get your niche right, you’ll probably get your business right.
Because your niche helps you to remain focused on the most essential element of all businesses — solving a very specific problem for a very specific group of people.
Every single article you write will have to be grounded in that niche. In that sense, your niche becomes your most important thing telling you what to do with your blog and what not to do.
Whenever you make a decision around your blog, you’ll need to ask yourself:
- Is this in line with my niche?
- Does this speak directly to my target customers?
- Does this help my target customers to solve their problem?
In short, your niche is the most important decision-making factor for your blog. So, here’s my question for you: can you honestly say that your niche functions in this way for you right now?
Call to action:
I’ve put together a free step-by-step guide on how to build a profitable business around your blog. You can get the guide by clicking here.