You should be active on as many social platforms as you possibly and humanly can.

I recently had a lengthy discussion about social media with a fellow old-school on-and-off blogger/writer, whose identity I won’t reveal because it’s not important.

After a couple of beers, I eventually learned that he was active only on two social platforms, Facebook and Twitter.

Fully knowing that this is actually quite common, I asked him why, because I was sorta curious.

His reply was a simple but straight to the point, "I want to be master of one or two, not a jack of all platforms."

Ah yes, I’ve heard this one before. But it’s, in my honest opinion, a very misguided mindset about social media. You don’t have to be a jack of all platforms because they are all very easy to master!

I mean with that type of attitude you are just handicapping yourself and setting yourself up for failure against those that put in the work to be found anywhere and everywhere.

Long gone are the days were your blog or website was basically everything that mattered.

In today's landscape, you have to treat the entirety of social media like a significant part of your name or brand. There are simply too much competition competing and scrapping it out for eyeballs for you to afford not to.

You simply gotta be where the people are, and make an effort for them to notice you and see first-hand what value you can bring them.

Sure it sucks to start back at zero on a new platform, but it’s nothing to be ashamed of. It makes as much sense as being ashamed of being born. It happens to everyone!

You need to find your big unfair advantage. And being everywhere is one of those advantages.

Social media is free, meaning anyone can get in on the action.

You just need to know what you’re doing to start getting noticed. The great news is that all the social platforms are very similar at the core.

Once you learn one, you essentially learn them all, minus the subtle differences that make them each differentiate and stand out.

I like to call it the GaryVee technique. If you check him out, he’s got daily active profiles basically everywhere. Old and winding legacy platforms. New and trendy up-and-coming platforms. It doesn’t matter to him. And this is one big reason why he garnered so many followers and so much success (attention, in his words) over the years.

My team and I started applying this technique with our own brand. It worked so well that we decided to make a slight pivot, expand on our private use in-house tool, and build a full pledged public webapp for it!

It’s called GrindZero, and our aim is to help others that want to expand their social presence to a dozen or more social platforms, and keep them all active with awesome content, have an easy and effective way to do so.

Don’t talk the talk if you can’t walk the walk.

The following is a list of all the platforms you can find us on:

Facebook
Snapzu
Twitter
Quora
HackerNews
LinkedIn
Mewe
Pinterest
Reddit
Indiehackers
ProductHunt
Instagram
Refind
Tumblr
Minds

And this list is growing every month as we find new platforms and take the plunge!

Not to mention Medium which you’re on now and "somehow" found and started reading this post. 😉

That being said, it takes about 30-ish minutes total each day to upkeep them all (with the unique help of GrindZero). That's a tiny investment and excellent ROI, when looking at the grand scheme of things.

This 'Be Everywhere' mindset also allows anyone to follow us on their favorite platforms, not ours. You gotta cater to your audience, not the other way around.

Take it even one step further.

If you write the bulk of your content, you absolutely should occasionally be posting to several blogging platforms, along with your main primary blog. There are countless of them out there, many with their own built-up existing audiences that are ready to read your content.

If you record podcasts you should absolutely upload them to as many podcast platforms as you can. I mean if you already have the content made, uploading it is the obviously the easiest part! And again, tons of different podcast platforms out there scrapping it out for your content.

You get the idea.

The point is that being in on a substantial amount of platforms means drastically increasing the chances of somebody finding you organically, in a walled-in and otherwise inaccessible existing user base. It also indirectly helps your SEO, but let’s leave that for another post.

Ultimately, it essentially boils down to the "adapt or die" theory. It’s your job to make sure you are the former, not the latter!

Your turn.

I highly recommend you check out the new growth webkit called GrindZero which can help you with everything I just wrote about. It can and will help you get found, followed, read, and appreciated on 15+ social platforms! 🚀

-JD

PS: Feel free to share this with anyone you know that can learn from this post, along with the free tools, to build out their social and online presence for their name or brand. They will thank you for it, and it helps us out as well! Thanks! 🙏