The Aesthetic of Physics
Using physics’ center of mass equation will lead us (designer) to a better decision when centering an element. But it will become complicated if our logo is grooved — we need to deal with a damn complex integral. So forget about the equation, we have no time to calculate the area of each element.
A teacher taught my friend, a painter, how to draw a straight line without a ruler. He drew lines on white papers (if I counted it, it would be more than 100 sheets). His teacher told him “break your ruler, you don’t need it to draw the God’s hand.” As a designer, we are taught (by ourselves) to have the taste of an artist, not to measure the wide and the length of Queen Elizabeth’s face before paint her portrait. (If you did it, you’d be better to be a photographer).
The wide of Adele Bloch-Bauer II’s face, the wide of her eyes, the sharp of her nose, and the thick of her lips, can be saved in a .doc file, .xlsx file, google sheet, or book note. So whenever people ask you for her portrait on 16x20, 24x30, or 48x60 inches, you can look at those data and paint it on the canvas as ordered. And don’t expect for $135M (it’s not worth it). Just give people a suggestion, two or three figure, or no one would order it.
A design is an art. A design is a beauty. And no one could measure it with a scientific instrument, or assess it by a number from 0 to 100 because there are souls that would give it 101 or 102. Our scientists have not discovered such an instrument yet, and would never.
