The Robots don’t know Shit.

Yet. I’m a big believer that the bots will eventually take over everything. But the key is eventually.

Every day AI gets better and more bots will be introduced into every facet of society. From the obvious stuff like facial recognition to the more creative endeavours.

My new company Creative Content Works is looking specifically at how we can integrate automation into the creative process.

There is much amazing progress being made. But every now and then I see something that stops me in my tracks. Something that reminds me how blunt these instruments really are.

I now have two LinkedIn profiles. This is taken from my new company one. (My original one gets pretty decent traffic. The post I made about the new business got over 36,000 shares, so I am not a total loser. )

It’s the same with Facebook. I don’t use facebook in the way it was intended — as explained here — but I still get the emails saying there has been a lot happening’ when in fact someone has shared ONE post in the ONE group that I follow.

These automatic email seems like such a simple solution to fix. If the number of things is less than x then a different message should go out. Maybe some copy from LinkedIN saying, ‘only one view? you need to sort your shit out!’ might be more apt.

This is one of the things we are working on automating. The combo of good copy and robots that can count.

Shouldn’t be that hard.




The Boltzmann Brain is a theory in physics that proposes that due to the infinite nature of the universe it is likely that there is another brain exactly the same, down to every last thought, as yours somewhere out there. These are daily briefings for that brain.

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James Cooper

James Cooper

Creative Director

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