The Boltzmann Brief

A Joke Of A Country

Back in 1985 Billy Connolly did a celebrity stand up show. ‘An Audience With Billy Connolly.” It was a big deal, broadcast…

The Thing about Oatly.

We’ve been working on a new brand in the food space. From day one we referenced two brands. One was Brew Dog – which we now have as a new client – yay – and the other was Oatly.

Living in New York in 2018 I saw the the rise of Oatly play out in all its manifestations. It was…

Where Do We Go From Here?

For as long as I can remember I start off each working week listening to my Discover Weekly playlist on Spotify.

“I’m Going to Star Media”

The ultimate F**k You. The ultimate act of betrayal.

Genius Graphical Storytelling

Yesterday Boris Johnson announced the dates for the UK getting out of lockdown but the real story was Daft Punk announcing that after 28 years they were splitting up.

Eulogies abound on their catalogue. My personal take is that the only Daft Punk…

A Little Bit of Politics

Ted Cruz is the ambition.

10 Andrew Weatherall Mixes to work to.

Lockdown and working from home has precious little going for it. If you have kids, seeing…

The Spirit of the Internet Is Alive And Well.

On a forum for record nerds.

We Sell Or Else

Famous words by David Ogilvy no less.