All the Email Rules You Should Break

Hey,

I just published this story about your email list. There are a lot of ‘unbreakable rules’ flying around and I figured I should clear the air.

Email works in many different ways with many different strategies.

It’s important you find a strategy that works for your audience. And not following anyone blindly, including me.

Here’s a link to that ‘7 unbreakable rules’ story again.

In your service,

August Birch (AKA the Book Mechanic)