The Book Mechanic
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The Book Mechanic

Become the Go-To Writer in Your Niche By Taking the ‘Go Away’ Stance

Contrarians build tribes

Photo by Diogo Nunes on Unsplash

It feels like opposite day in elementary school, but one of the best ways to build a new tribe is to take the opposite view as the herd.

When we take the outsider’s view — the contrarian — instead of pushing people further, we attract them. ‘Go away’ becomes, ‘where do I sign?’

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