Become the Go-To Writer in Your Niche By Taking the ‘Go Away’ Stance
Contrarians build tribes
It feels like opposite day in elementary school, but one of the best ways to build a new tribe is to take the opposite view as the herd.
When we take the outsider’s view — the contrarian — instead of pushing people further, we attract them. ‘Go away’ becomes, ‘where do I sign?’