Build Your Email List Without Ads
Even if you don’t have anything to sell — yet.
There are two kinds of marketing — push and pull. With push-marketing (most ads), you interrupt whatever the person is doing, disguise your ad as much as you can so it looks like content, then shove them into your sales funnel before they get distracted by something else.
I’m not against ads.
Ads are necessary if you want to grow your creative practice beyond a certain level. But if you want to take your marketing a different route — the pull-marketing route, come behind the curtain. There’s plenty of room.
While more of your peers trip-over themselves, losing as much money as they can while experimenting with ads, you can take a different approach to list-building.
Welcome to pull marketing.
When you pull, you create a piece of content targeted to those you serve. Pull content isn’t for everyone. It’s got a dual purpose, to attract and repel, simultaneously.
Not everyone is your customer.
Most people aren’t your customer.
Therefore, you create specific content to attract those you wish to serve and avoid those you don’t. You create the piece of content, put it into the world, and invite the reader to join…
