Five More Hidden Cognitive Biases that Silence Our Best Creative Output

August Birch
The Book Mechanic
Published in
6 min readFeb 14, 2019

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How to prevent your creator’s brain from tricking itself into mediocrity

Five More Hidden Cognitive Biases that Silence our Best Creative Work

A month ago I wrote a cognitive bias post that went viral (for me). Since then, I’ve worked to collect a few more of these gems we carry with us, like unproductive, psychological luggage.

As creators, it’s our job to bring innovation, entertainment, and change.

When we get trapped in our own mental soup, it’s hard to filter reality versus the inner chatter. We’ve got some ancient forces working against us, and it’s time to call them out again.

The first step is to recognize the biases exist.

We may not be able to eliminate these buggers, but once we catch them in action, there’s a good chance we can push through them to our best work. Our brains aren’t fans of new behaviors.

We crave behavioral routine. Routine saves mental calories.

Whether we exhibit positive behaviors or not, the neurons that fire together, wire together. The more we repeat a behavior, good or bad, the more we make it physically permanent in our minds.

What do these permanent behaviors have to do with cognitive biases?

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August Birch
The Book Mechanic

Blue-Collar Marketing Mentor for Writers and Creators | Get a copy of my free email strategy book, the Big 100 here: https://augustbirch.com/big100