Five Ways to Do Email Marketing All Wrong

…and what you can do to make it right.

Photo by Philippe Krief on Unsplash

Email is critical to the success of your creative practice. Without email you don’t own your traffic. If you don’t own your traffic you don’t own your business.

So, you may already know you need email, but there are a handful of things many creators do that self-sabotage their success.

I don’t want this to happen to you.

So, I’ve compiled a list of five ways creators do email marketing all wrong. Maybe you do some of these too. Don’t worry. Happens to everyone. The best thing you can do is fix the issues for your next email.

Five ways to wreck your email marketing:

1. Send as few emails as possible — Email your readers once a month, or once a quarter. This will almost guarantee they forget who you are and why they joined your list. They will definitely forget how you can help them and what you actually sell.
2. Send emails that read like ‘business emails’ — Instead of writing an email to one person at a time, make sure you sound like you’re a business. As if an office building was speaking to a roomful of numbers. Make your emails as cold and inhuman as possible. Use corpoarate-speak. Send sterile content that does nothing but read like…