Member-only story
Give So Much Value Your Customers Feel Like They’re Stealing Your Work
The secret to earning during tough economic times
We’re in the middle of difficult times right now. But times have always been difficult for creators. While it’s true that many people are out of work and it’s tempting to cut prices to make sales — don’t.
Instead, provide more value.
Lot’s of value.
So much value you want to make your customer feel as if she stole from you. Like she’s got to back-away slowly, before you realize what you did.
Money is interesting. Value is not a hard-fast number we can pick from the sky. But you know your market. You know your customers (maybe you’re one of them).
When you provide a deep-discount, you not only short-change the future of your business, you also train your customers. Business owners that do nothing but drop prices, teach their customers they’ve got nothing else to offer but a lower price. Someone will always have a lower price than you, especially in this international economy.
…but adding value is a different game.
What can you add/do with your product or service to add more?