How long should your emails be? There are many camps here. Those who go by the hard-fast rules that all emails should be short are usually the folks who send nothing but coupons and low-content emails.

I’m of the belief that emails should be as long as they need to be. If you write entertaining, informative emails that benefit your readers, they’ll open them. The people who don’t like your content won’t.

Never waste your readers time. Always write, speaking to one person at a time. And do your best to keep the reader engaged. I like using little stories. They work well. Write as much as you need to get your message across, but…