How to Get More People to Read Your Content Without Being a Clown
There’s more to your work than doing tricks for attention…
Spend ten minutes as a writer and you’ll uncover 10,000 hacks and shortcuts designed to increase your readership, get more views, and all the other popular memes designed to keep you watching TikToks.
But if you really want people to read your content you don’t have to jump through hoops, dance with bears, or make a fool of yourself.
The right strategy is more nuanced.
And it’s all about the hook.
The idea of your content shouldn’t be to attract as many readers as possible. That kind of thinking will build you a niche of people you can’t possibly serve.
Instead, we want to create a whistle only our true customers can hear, while ignoring or repelling the rest.
With content, your hook is a four-part package:
- Your title
- Your subtitle
- The image you choose
- Your first sentence
Open as many loops as possible, straight out the gate.
Our brains hate open loops, so we’ll keep reading to close them. And this isn’t just manipulation for the sake…
