The Book Mechanic
Published in

The Book Mechanic

How To Write Digital Copy: A Complete Guide

100 tips for writing clear, impactful marketing copy & content for online users


1. Plans, ideas, stories
2. Structure
3. Signposting and scannability
4. Brand voice
5. Editing and crafting copy
6. Persuasion
7. Working with content stakeholders
8. Further reading



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dan brotzel

dan brotzel

Funny-sad author | Hotel du Jack @SandstonePress; Work in Progress (formerly Kitten on a Fatberg) @unbounders | Pushcart, Slackjaw, Pithead, X-Ray, Ellipsis