How Writers Can Create a Free Email Opt-In That Readers Actually Want

We’ve got to sell ‘free’ just as hard as our paid work — here’s a blueprint

Photo by Kira auf der Heide on Unsplash

OK, so you already know you need an email list. If you’re an indie writer and you want to own your sales process, email is a must. Starting is the easy part. The hard part is knowing what to offer your reader, so she can’t help but sign-up for your Easy Invite (free…