If you want to sell your next creative project, build consumable content. Unlike a gym membership, we want our clients to consume our content. If you make a course, book, or anything and someone buys it, but doesn’t consume it, there’s a good chance she won’t buy again.
- Have a purpose for the content
- Use the power of story to engage us
- Make sure you solve a problem in an actionable way
- Entertain us
Even if your product is awesome, if your content is dry and hard to read, we won’t consume it. Build for consumption and we’ll buy your next project too.