Judge the Merit of Your Next Project with This ‘Limbic Honesty’ Test
Sometimes we must FEEL it
Ever met someone and felt gross inside? Ever tinkered with a new idea and you got one of those ding-ding light bulb moments? Ever met a dog who was a really good judge of moral character? My dog is — upon his first encounter with someone. You get a growl or a wag. And he’s right almost every time. It’s creepy.
Most of us look down the wrong hall as we try to decide if we have a project worth pursuing.
Sure, you can ask your audience, but as a creative entrepreneur, you have to be the one to start with the idea to ask about. Yes, you can sit behind your desk for hours, flipping through notes, running fingers through hair and nose-picking until you find ‘the one.’
We’re using the wrong part of our brain.
That ‘gut feeling’ you get when someone you don’t know addresses you on the street, trying to convince you to come around the corner for a ‘sweet deal’ on a watch.
We don’t listen to our guts enough.
We try out out-think and out-rationalize our environment.
We want things to be different, so we try to bend reality to fit the way we think it should be.
