May 28, 2020
4 min read
The 3-Step ‘RCA Method’ for Tight Writing, from Joe Karbo
A simple way to writer better/faster from a direct mail legend
Writing means time. Yes, time for the writer, but I mean time for the reader. When we sell our writing we buy the reader’s time.
Books and stories are cheap. A few dollars a pound. But time is priceless.
