The Best Free Email Marketing Software for Indie Creators

August Birch
The Book Mechanic
Published in
3 min readJul 26, 2019

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This one-stop shop is all you need to go from ‘zero to hero’ with email

Photo by Andre Hunter on Unsplash

I’ve used many email service providers in my 20+ years of marketing online. Both the complicated and the simple. I think I’ve found a happy, middle-ground.

As creators we don’t want to spend all our time inside an email dashboard.

We’d rather be doing our work that matters most — our best work — and that work isn’t sending out marketing messages through social media. With email, we can automate our sales process and take the hard-sell off our plate.

We build relationships with our readers. Long-term relationships.

It’s easy to sell to one person, once. But then we’ve got to find another person. The way to build a great business is to keep your clients around for life — continuously providing them so much value they won’t want to leave.

Email is the long game. We develop relationships first, and sell occasionally, over time.

There are many email service providers. You’ve heard of them. They have large ad budgets. Unfortunately, some of them seem to spend more on their advertising than they do on product improvement.

You might get a great deal on a robust email service, only to find you’ve got to pay…

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August Birch
The Book Mechanic

Blue-Collar Marketing Mentor for Writers and Creators | Get a copy of my free email strategy book, the Big 100 here: https://augustbirch.com/big100