The Creative Difference Between Multitasking and Multi-Focus
One of these is the creator’s Kryptonite — the other, a golden opportunity
Yep, we’ve all heard it. We know it. It’s science. We can’t do two things at once. Even Mom tells us so. Multitasking is dead. We’ve got to buckle-down. The days of the ultra-hustler are over. Multitasking is for the weak-willed and easily-distracted. All those squirrel-brains out there.
They say if we multi-task it doubles the time it would take to do each task individually. That multitasking is
Well, not quite.
Turns-out the brain can do two things at once. We can actually work on a lot of things at once. We can make dinner and listen to a podcast. We can walk and chew gum (well, some of us can), we can drive and meditate. We sing and shower. We can run, talk, and listen — simultaneously.
Multitasking is quite real and here to stay.
What we can’t do, what we could never do — is multi-focus.
The conscious mind can only focus on one thing at a time. It’s the way we’re wired, folks. Sorry ‘bout it. However, there is a caveat, which is why multitasking is such a goldmine for creatives. Our subconscious (or unconscious) mind can work on all kinds of stuff at once.
