The ‘Minute 16’ Principle — Keep Selling Your Best Work for Decades
A lesson from Ken McCarthy
I’m reading a book by the astonishing Ken McCarthy, called 57 Big Ideas to Transform Your Business and Your Life. Ken’s one of the OG online marketers. Much of what we do today is thanks to him. This book is a collection of letters that were once part of Ken’s high-ticket newsletter.
In this book, McCarthy mentions Andy Warhol’s quote about everyone should get their 15 minutes of fame.
…but Andy forgot a piece, Ken says.
He never mentioned what happens at minute 16.
Every spammy, annoying, pushy, tricky, interrupting marketing trick works… until it doesn’t. This is minute 16.
The Minute 16 Principle is my take on the idea you’ve got to develop a daily system of connection with readers, instead of a series of half-baked tactics.
If you want your readers to keep buying your work they need to be there for you at minute 16 and beyond.
The Minute 16 Principle is slower.
It’s fast and relatively easy to do something outrageous and get noticed once in your market.
You’ll have viral days when your charts hockey-stick. You’ll feel like a damn marketing genius, where…
