The Book Mechanic
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The Book Mechanic

This is an email from Book Mechanic News, a newsletter by The Book Mechanic.

The ‘Opposite’ Way to Get More Traffic

Hey,

I just published this story.

If you want to earn clients that are more-loyal and engaged, it’s time to choose the ‘Salmon Spawn Method.’ In this story I share why it’s important to make it harder for your clients to connect, instead of easier.

While this strategy is the opposite of the common wisdom, when people have to work hard to connect with you, they are more likely to stick around.

In your service,

August Birch (AKA the Book Mechanic)

P.S. Here’s a link to that story once more.

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