The secret to a one-person creative empire. Your definition of empire is likely different than mine, but if you want to sustain yourself from your creative work, there’s a key piece you need if you want to thrive.
Most successful businesses have a component that allows customers to never stop buying.
This means you need some kind of membership, retainer, or recurring fee. Just like Netflix, Starbucks, your favorite gym, and your cell phone — these businesses understand the importance of ‘forever payments.’
Of course, the value must be there. The cost of the subscription must be peanuts compared to the…