This product strategy will appeal to more clients. If you serve a specific niche this product-creation strategy will help serve a broader pool of people.

You have a broad range of needs and abilities within your niche. Some folks have no time, but plenty of money. They want a high-end, done-for-you product.

Some folks have plenty of time, but less money. They want a do-it-yourself kit. There are others in-between — people with little time and not a lot of money. They want a basket of low-cost, successful templates.

There will be a select few who have a lot of money and some spare time. Those folks…