This writing strategy will keep your email readers engaged from the start. If you want your email subscribers to actually open and read your content, try this:

Start your emails in the middle of the action.

In thrillers we call this ‘opening with a bang.’

The first sentence or two should make the reader think, “What’s going on?” “What happens next?” “How will this apply to me?”

You don’t have to jump out of a plane or save a child from a burning building to start with a bang. Just drop and open-loop and close it throughout the rest of your email.