Use These 10 Facts and Persuade Your Reader to Act
Your logical readers aren’t the only ones persuaded by statistics, evidence, and proof
Facts appeal to your logical readers. If you offer proof to skeptics or Spock-wannabes, you open the door to persuade them to embrace your idea. Evidence can be a tipping point for your less emotionally-driven readers.
But facts are useful, too, in persuading your emotional readers. While stories arouse their feelings and prompt them to act, facts help to justify a purchase, gift, decision, change in behavior … whatever action is taken. When you present facts, you help the more emotional reader validate her decision. This one-two punch is a powerful persuasive writing technique.
Since your content will draw both kinds of readers — logical and emotional — you can see why using facts is always a smart idea. Your goal is to convince your reader to take action. Both stories and facts play an important role in achieving that.
When should I use facts in persuasive writing?
Always use facts when you write content.
Always? Yep. Honestly, what kind of content do you write that you’re not working to persuade or bring around your reader to your point? For instance, your…
