Want to grow your creative practice? Pay attention to this behavior…

Hey,

I just published this story.

Humans are funny creatures. We say a lot of things we don’t mean. There’s a lot of blustering and puffery. Posturing and self-patting. But it’s important NOT to listen to what your customers say. Don’t pay attention to their words. Not too much. Instead, pay attention to this.

We think we’re logical creatures, but we’re not.

We think we’re in control of our decisions on a cerebral level, but we’re not.

Check out that story and I’ll show you the one metric that matters when developing your next offer. The rest of the blustering can be mostly be ignored.

In your service,

August Birch (AKA the Book Mechanic)

P.S. Here’s a link to that story once more.