What Happens When Indie Creators Use Email to Automate Their Sales
Whether you write, paint, teach, code, dance, or make — email will help
I was both an early adopter and late-bloomer with email. I was early in that I understood the power of email and started list-building over twenty years ago. I was late when I realized I had been doing much of my older emailing all wrong.
Now that I’m a writer, and most of my freelance income is based off my writing, I see the power of email firsthand.
I’ve made (almost) all the mistakes.
I took (almost) all the wrong turns possible.
…and now I’m through the tunnel.
As writers and creators, the last thing most of us want to do is spend our valuable time marketing our work. But we’re responsible. We’ve got to ensure the future of our craft. The only way to ensure that future is to remind others we’re still in business — we’re here to serve them with our best work.
Email isn’t just for coupons and spam.
As writers and creators we can use email to automate much of our hard-selling (which makes it not hard at all). We can automate our thank-yous, our list-building, and our bread and butter products.