Why Medium’s New Referral Program is Total Dumpster Fire

And what you should do instead

August Birch
The Book Mechanic

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Photo by Mohamed Nohassi on Unsplash

I was just as excited as you. Here, we writers have a new income stream we can add to our Medium content. At first I was really excited with the sample numbers floating-around. All we need is a handful of new subscribers (about $2 a person in affiliate commission) and we’d make a steady stream of income every month no matter how well our stories do.

So far, so good.

But the actual numbers just don’t happen.

Plus, I haven’t seen any articles from writers sharing their stats on new sign-ups (or how they’ve made hundreds of dollars etc.). For the most part this whole program has been crickets.

I wanted to know what we can really expect from this, so I ran an experiment.

Since I’m a mid-level writer here on Medium, I’ve got a good-sized audience. Not giant, but not tiny. I’ve got 12.6 thousand followers and a steady stream of traffic every day to my stories.

I added the affiliate link to the bottom of 50 stories. Some of those stories are my most-popular and get plenty of outside, non-Medium, Googly traffic. I ran this experiment for three weeks.

And how many new, referred subscribers did I earn in this time?

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August Birch
The Book Mechanic

Blue-Collar Marketing Mentor for Writers and Creators | Get a copy of my free email strategy book, the Big 100 here: https://augustbirch.com/big100