Why We Don’t Open Your Emails

The missing piece to your email success…

Photo by Nikolay Tchaouchev on Unsplash

You already know you need a list. Maybe you don’t have one yet (that’s OK), but at least you know you need one. So, now we’re onto problem two. You can’t get things opened.

There’s a solution.

Not everyone will appreciate it, but the solution works.

First, the main reason we open your email isn’t because of the subject line. The main reason we open your email is the ‘from’ name.

If we already know we love your work, we’ll open that thing even if you don’t have a subject line. Sometimes, when I’m pressed for time, my subject line is the day of the week. “Friday,” for example.

The day of the week means nothing. But I got a great open rate anyway, because of the relationship I’ve made with my list.

You can do this too.

So, what’s the big email-opening secret?

We don’t open your emails because you haven’t given us a reason to.

• Your content isn’t new or different (we’ve seen it all before, 100 ways)
• Your emails are boring (no entertainment)
• You make us work to hard to understand them (non-conversational voice)