Why Your Product Name Matters More Than You Think

And what you can do to fix a bad name…

August Birch
The Book Mechanic
Published in
4 min readApr 16, 2024

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Photo by Tim Mossholder on Unsplash

“Plant-based cloth”

This was part of the packaging pitch on the side of the ‘eco-friendly’ wipes in my kitchen. While I don’t even remember their name, I couldn’t help but laugh out loud as I watched this company do their best to church-up another term for paper.

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August Birch
The Book Mechanic

Blue-Collar Marketing Mentor for Writers and Creators | Join My One Welcome Workweek Challenge Here: https://augustbirch.com/ow2