Top 5 tools to automate your hotel’s social media profiles
Top 5 tools to automate your hotel’s social media profiles
Being present on social media is essential if you want to connect with guests and build your brand. Your presence is expected.
But to build a thriving community takes time and patience. A luxury we don’t all have.
You don’t have to spend hours manually posting updates to engage your audience. To succeed at social media marketing you must work smarter, not harder.
By automating the most repetitive tasks you can save time and get better results from your efforts.
We’ve listed our favourite social media scheduling tools to help you manage and build successful social media campaigns.
Hootsuite
Hootsuite lets you manage up to 35 social media profiles in one dashboard.
I wouldn’t suggest you have 35 profiles as that can get confusing and complicated. Instead, focus your efforts on building a strong community on up to 4 networks.
With Hootsuite you can schedule and publish posts directly from the platform. You’ll also be able to see who’s retweeted, liked or mentioned you and respond directly.
Hootsuite’s real-time analytics reports lets you see exactly how your content is performing so you can make data-driven decisions for better results.
If you have multiple users, you can also set customisable permissions to improve team workflow. And with added security features you’ll get extra protection against hackers.
This comprehensive tool will help you manage your social campaigns effectively and safely.
Check out Hootsuite here.
SocialOomph
This mammoth platform has a multitude of automation features for various networks.
A great feature is the scheduling tool. If you want to be sure a particularly good blog post gets the exposure it deserves, you should repost on social media several times to ensure more of your followers see it.
Social Oomph lets you add your post to a queue and specify how often you want the post shared. You can also add multiple text variations of the tweet to mix up your messaging for the same blog post.
This means you can see which message resonates with your audience the most and ensure you’re not posting the same thing over and over.
If I wanted to promote this post for example, I could schedule one tweet saying, ‘Top 5 tools to automate your hotel’s social media profiles’, and another saying, ‘Automate your hotel’s social media profiles with these 5 top tools.’
Social Oomph also provides automatic follow back and auto direct messaging for Twitter. They also offer a mimic follow feature that lets you follow the same people as other hotels to build your targeted audience.
The features really are abundant, so I’d encourage you to check out Social Oomph here for the full run down.
Buffer
Buffer lets you publish social media content on autopilot. The platform will use the posts you’ve scheduled and add them to their queue. These will then be published at the best possible times throughout the day for maximum engagement.
The platform works with all the major social networks and you can add images and video to your posts. You can also use their new feature Pablo that lets you create and schedule your own images for social media.
Check out Buffer here.
Social Flow
Social Flow works similarly to Buffer. You can set rules for publishing and enter your content into a queue. With Social Flow’s real-time data, the platform determines what and when to publish to ensure your content reaches the largest audience possible.
They claim to take the guesswork out of social media marketing and focus on optimising your publishing rather than simple scheduling.
Social Flow also features a social media advertising tool. This is particularly useful for getting the most out of your paid advertising campaigns.
Their platform boasts gaining higher click through rates and conversions on your adverts by recommending the best keywords, targeting the right audience and giving advice on how much you should spend.
Check out Social Flow here.
CoSchedule
CoSchedule is so much more than a social scheduling tool. This is a cross-functional calendar for organising social, content, email, events and more.
At a quick glance you can see your entire marketing schedule in one place. Collaboration is a huge part of the platform, allowing you to easily create team workflows to assign tasks and add comments to meet project deadlines.
With CoShedule there’s no need to jump from one tool to the next. All your content is visible and accessible in one space.
There’s also a handy feature that analyses your team’s progress. This allows you to see how you’re using your time and reveal areas where you need to increase productivity.
Check out CoSchedule here.
You know you need to be where your guests are online, and social media is where a huge percentage of the population spend their time.
Social media marketing is a necessity in today’s online world, but it doesn’t have to be a time-consuming headache. We think these tools hit the mark for helping hotels get ahead. What tool would you add to the list? Do you have a favourite?
The Booking Factory
