We found our Niche! Hotel Marketing
It’s been a hard road to get to this point, we have met so many investors, mentors and people who want to help and we had to answer this ONE question over and over again.
Why are you different from Little Hotelier or Eviivo?
I HATE this question, I hated it because it was hard to answer, truly it was hard! I said some things but I couldn’t even convince myself of the fact.
I said things like this….
- We do the same thing but we are better
- We are easier to use and cheaper
- We have a few features that they don’t have
I got blasted for these answers because they were not real answers at all, features can be copied and prices can be lowered. We had yet to find our uniqueness and why customers should choose us over the well funded competitors.
Time to reflect
It took 5 weeks of thinking, we changed pricing like 8 times and even tried a freemium model but it was a disaster. People don’t appreciate free, they want value.
It wasn’t until a chat with a mentor that had amazing experience in hotel marketing that we finally stumbled across our goal, we always said that we do admin and marketing but we were trying to be everything to everyone.
We were forced to say who exactly would use our software and why would they use it, and why our software was a better choice over the competition.
Hotel Marketing Automation for small properties
This is our unique selling point! Now when people ask why were different it’s easy to say our value proposition easily and it’s easy to understand.
The Pitch: We help hotels with their digital marketing with a suite of software and marketing services that increases their revenue for a small performance fee based on a 8% cut on direct bookings.
We still sell the software only. but our true value comes with a blend of services.
By providing the mix of software and marketing services for a no risk commission model we have created more value than the sum of each part.
I will have some more posts soon about the problem we truly solve and how we solve it.
Evan Davies, CEO of The Booking Factory
