The Last Of The Sexy“Mad Men” Years
The sexy 60's — with April 5th fast approaching — yes, set your DVR’s, you are not going to want to miss this one — Part 2, Season 7 of Mad Men — comes the end of a refresh in network cable television.
I remember the first time my TV signal fluttered with the opening score and image of Mad Men, a television series about the sexiness of advertising in the 60's. I was overjoyed, something that had never been done before, was airing. And AMC was at the forefront of it.
Matthew Weiner was taking the reigns on the project. As a brilliant writer for “Becker” during 2000, at which time he wrote the original pilot for Mad Men and his later work on “The Sopranos” — he took his love of period history drama and molded it into a perfection of grand dialogue and history bent machismo.
He pitched it to HBO and Showtime, but they were appealing to the masses and denied it.
Then seven years later, AMC bought the first pilot script and the baby called Mad Men was born.
A decade-span full of office bars, skinny ties, centered on a one masochistic protagonist, Creative Director — Don Draper, Lucky Strike smokes, all women led focus groups, sexy and scandalous secretaries, office hook-ups, reproaching account men, and self-centered clients became the seasons theme throughout the series.
We watched as history unfolded from pitches and creative concepts of Bye Bye Birdie, to Patio (the original name for Diet Pepsi) — to the grief stricken decades Kennedy assassination, and the first man on the moon — we saw the 60's unfold in such a way that had never been scripted before.
We saw in all meticulous partiality — the holding companies steering the ships and buying up small and big agencies alike, we saw name change after name change, and company acquisitions and mergers come to be — beginning with Sterling Cooper and eventually molding into Sterling Cooper & Partners.
But wait. Low and behold peeps, at the end of Season 7, part 1 we saw a vote between the partners of the agency suggesting that SC&P would be selling a 51% stake and become an independent subsidiary of McCann Erickson.
For me, this is a somber note. The creativity of this show was like a mass-fluid injection, flooding through the veins of characters we learned to relate to and love.
Jon Hamm is now a star, and I hope that he promises himself to only good scripts.
And I’m hoping that part 2 is as joyous and monumental as the first and leaves us off with a parting season of drug like utopia, wanting more and more of a show that just gets it.
Mad Men, has made men…and women, and that in itself, is enough momentum for these characters to keep going.
Best scripted show EVER. I’d say so.
Great job Mad Men and team.