How to Provide the Most Value with Your Writing in No Time
Teachings by the world’s leading SEO expert — Brian Dean
People don’t read online.
We’re either too busy, too bored, or too impatient. Time is money and the quicker you get to the golden nugget of an article, the faster you can move on.
I must admit, I do the same. Even though the first paragraph isn’t that long, I bet you didn’t fully read it, is it?
Here’s the deal:
People skim.
As we can’t force readers to stay and read our stuff, we have to find other ways to make sure our valuable message is transmitted.
Out of our whole article, only a couple of sentences are the real prize. The rest is just good-old fluff. So, if people only have to read a couple of sentences per article, they’re good to go. How can we use this knowledge to our advantage?
I didn’t know this answer, but the world’s brightest SEO-mind — Brian Dean — stepped in and taught me the following: skim stoppers.
Just 3 things
Skim stoppers can be seen as tricks you implement in your text page to stop people from skimming. When you stop someone from skimming, they’re more likely to spend time reading your text…
