I Used to Run out of Writing Ideas. This Repeatable 3-Step Process Helped.

A straightforward approach to ideation so you never start with a blank page.

Eva Keiffenheim
The Brave Writer
Published in
6 min readJul 5, 2022


Eva Keiffenheim (Credits: Florentina Olareanu/Golden Hour Pictures)

Every great article starts with an idea. But while ideas are your entry ticket to writing, they can also be a barrier.

Lucky people feel overwhelmed by their abundance of ideas. Others find themselves uninspired, staring at the blank screen.

I was among the latter.

When I started writing online I was sure I’d soon run out of ideas. I feared I’d quickly use up the good ones. I felt uncreative and as if I had not much worth sharing.

It took me months to understand how wrong I was.

Creativity is practice. With the right process in place, you’ll never have to run out of ideas.

The following three-step process is my writing fuel. It has helped me publish more than 300 articles, and reach over two million readers. This structure can help you never again struggle with ideas.

1) What goes in will come out

Most writing consists of living your life and consuming content. Only some part of the process is actually sitting down, writing, and editing your work.

And most importantly, the former determines the latter. How you live your life informs your writing.

Most people mindlessly consume content. They scroll through the jungle of ever-growing content. Occasionally they’ll stumble upon interesting ideas, but mostly they consume trash.

On the internet, consuming trash content is the default option. Unless you work against it, you’ll find yourself in the doom of social media and daily news cycles.

A couple of years ago, I spent two hours a day scrolling through Facebook, reading through newspapers, or listening to news podcasts. It wasn’t until a smart friend told me to replace news consumption with reading books, that things changed.

Digging deeper than the often superficial social media posts will increase your understanding of the world. And it will also help you become a better writer.



Eva Keiffenheim
The Brave Writer

Learning enthusiast, TEDx speaker, and writer with +3M views | Elevate your love for learning with my free, weekly Learn Letter: http://bit.ly/learnletter