Publish Every Day Is Bad Advice

You can find success by publishing fewer, better articles

Alastair Williams
The Brave Writer

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Photo by Alfons Morales on Unsplash

Every new writer hears the advice: you need to write and publish every day. Even that probably isn’t enough, they say. You should publish two, three or even more times per day. If you don’t do that you’ll never build up a following, you’ll never earn a penny, you’ll never make it as a writer.

The problem with this approach is that it focuses on quantity over quality. Almost anyone can pump out huge amounts of unoriginal writing; it’s not hard, it just takes time.

Publishing every day means you need to complete an average of one article each day. All the effort and time you need to put into producing something worth reading — the research, the writing, the revising, the editing — all of that must be crammed into a handful of hours.

The result, more often than not, is a huge amount of writing that isn’t worth reading. You end up adding to a gigantic pile of text that almost no one bothers to read, and that provides little value to anyone. And believe you me; the Internet has more than enough of that already.

The strategy is pushed, I believe, because it’s easier to tell people to mass-produce low effort work than it is to tell them to work hard on a few good pieces. People, especially new…

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Alastair Williams
The Brave Writer

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