Insight API: The Next Big Financial Technology For User Profiling

The Practice of User Profiling in Financial Industry

User profiling has been practiced for companies to have a detailed understanding of their customers. By knowing their users, financial institutions can direct the customer to relevant products and services that they provide.

User profiling is the system to analyze user profile information including their financial assets, activities, and liabilities. Commonly used for credit risk scoring, user profiling is no longer tied to the lending industry and has been utilized in other services such as personal finance management, wealth management, and others.

Insight API: Leverage User Profiling to Build Personalized Financial Products

For user profiling to work optimally, extensive and reliable data from multiple data sources are essential. Insight API is a tool that is commonly used to gather insights on how to understand end-users better, with the ability to perform four main things such as retrieving historical transactional data automatically, data categorization & summarization, assets & liabilities detection, and data verification.

With its powerful approach to deliver better user profiling, Insight API can help various fintech verticals to create better products across various services .

To learn more about the future of users profiling with Insight API for fintech, download our whitepaper.