David and Goliath by Osmar Schindler (c. 1888) — Wikipedia

Are you the underdog and you don’t know it?

David and Goliath

Joseph Emmi
Jul 18, 2017 · 2 min read

Growing up I remember watching this special show on Discovery Channel, they explained with scientific facts several biblical episodes. The one that struck my attention the most and I still remember until today, was the well-known story of David and Goliath. The small shepherd kid who defeated and gigantic mighty warrior just with a slinger.

However, the interesting part for me, was how science had been able to demonstrate that, despite common beliefs, Goliath was not the one in an advantageous position, it was David.

How?

I’ll let best-selling author Malcolm Gladwell explain it in detail, during his most recent TED talk. He shares my fascination about everything that lays behind this story, its untold truths, and even popular misconception. Basically, why we still referring to David as the underdog?

Gladwell’s talk summarises all I remember from that Discovery Channel show, probably about 15 years ago.

So, what does this have to do with technology or business? A lot.

As we know, the phrase “David versus Goliath” references a scenario where a smaller and weaker opponent faces a bigger and stronger adversary. Basically, a big and well-established company against a small business or startup.

The real question is, what if you are Goliath? A giant and powerful entity supposed (and perceived) to be undefeatable, but threaten by smaller competitors that are able to move faster, adapt accordingly and be really good just at one thing (a product or service); just like David and his slinger.

What if you are the underdog and you don’t know it?

Second, and probably the most important element, comes to clearly understanding the circumstances and choosing the right tools and approach; or “choose your battles”. Because I’d like to think that if David would have be in a fight hand-by-hand against the giant, the results would have probably been different, and we would have had a completely different story.

Could be the same to your company?



The Bridge

A crossroad between Technology, Business and Design

Joseph Emmi

Written by

Technology + Business + Design + Entrepreneurship

The Bridge

A crossroad between Technology, Business and Design

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade