We are definitely living interesting times, not only the lifespan of companies is getting shorter due to the fast pace of technology and change, but also that those that once were disrupters are starting to be disrupted.
Now is the turn of Netflix, the multimedia giant that took over blockbuster about a decade ago, revolutionised Internet TV content and the way we consume media (hello full season availability and binge watching?).
However, as time passes, new comers arise and disrupters become the new status quo, is natural to see changes in the landscape, and thats what’s happening. Disney just announced it is breaking up with Netflix as they will be creating their own streaming service, aiming to serve the growing niche of children entertainment, this, while also been one of the major media content producers in the industry, as well as the owners of household names, such as Star Wars, Marvel Studios, Pixar and of course, all the Disney content, both animated and not-animated; all of these not only with enormous fan bases, but very loyal ones.
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Moreover, if we add to the mix these days omnipresent menace a.k.a. Amazon, which also incursion into the streaming world and have been rapidly gaining terrain and awards from their own productions, the things are getting indeed very interesting. Even Netflix’s CEO Reed Hastings had acknowledged his clear awareness towards Jeff Bezos’ company.
So, how things can look in the future for Netflix, who already this Year experienced decrees of activations during a couple of months where no new episodes of key shows where available, but also, unlike competitors, they seem to be more constrained when it comes to new evident growth engines. For instance, Amazon business spreads along several areas, making streaming just an additional revenue stream far away of their main pillars; the same happens with Disney.
Disruptor or disrupted, it doesn’t matter that much, you can become one, the other, or both, the question will remains the same, what would you do to stay afloat once you have become the status quo (after been the disruptor)?