Def Jam. Once the powerhouse trendsetting label that gave us artists from LL to X, now was one that chased trends. One such trend that was garnering attention was Drill. In swooped the labels.
King Louie signed to Sony/Epic, Chief Keef signed to Interscope, and Lil Durk signed to Def Jam. Mixtape Durk was supposed to become a charting hitmaker, an acclaimed album dropper and Def Jam would see to it. That’s why people…