The Brothers
Published in

The Brothers

Technology Has Changed Time…and Attention Spans

We’re going to give you a proper clock, it’ll help

You think someone is paying attention?

Shiiiit. This is a swipe left, swipe right, scroll, customize, algorithm society. People read, see, and listen to what they want. If what you’re saying or doing doesn’t align with that, the clock is ticking on your ass. You could be unhatching a master plan and, very much like Mr. Fox (in the The Fantastic Mr. Fox fame) be greeted by a swirly eyed, damn near catatonic person (very much like the possum, Mr. Kylie).

Hell, the clock is ticking on me so let me make this point real quick and get out of here so I can get a “Read” and not just a “View.”

How much the attention span has decreased has been a subject of debate, mostly because the source of the attention-span-less-than-a-goldfish some have found questionable.

What’s not up for debate though is people do not have the attention span that they once did. Songs are going back to the pre-album length era, a three minute jawn seems long, what was once considered “an article” has now been dubbed “a long read,” even the average shot in a movie is shorter.

And here’s why — this is what you came here for — -we’re operating on a new clock. These are the measurements:

A minute is an hour. Conversely, a second is a minute but the minute is an hour is mostly applicable when you think to share a video with someone. You’re asking a lot of a person if you want them to watch something beyond three minutes — they’ll check out real soon.

As anyone who has posted video to IG (or FB) stories, there’s a substantial drop off between the first clip and the second clip — -and that’s only fifteen seconds — but when you look at those seconds as minutes…

What is an hour? There is nothing on the scale of time to measure it. It might as well be a day. Ten minutes into an hour of watching something, the phones are gonna come out (it’s a wonder that theaters even made it up until Covid).

Yeah, I’m sure there are still people out there that can still listen to a prog rock song, that folks are still taking down War & Peace for shits and giggles, but by and large, I doubt that’s the case otherwise folks wouldn’t have been feeling so oppressed by sheltering in place.

Unlike any time in history, people have the world at their fingertips (an estimated 5.65 BILLION Pages) but barely the attention to access it. So if you think you’re going to send a person on an extensive search or have them read some long diatribe where they have to compare and contrast something and it ain’t schoolwork…you can forget about it.

You got thirty seconds (30 minutes) to make your point after that, you’re getting possum eyes, homey.

--

--

--

The Brothers will discuss any and everything, whether it’s comics, movies, or even one’s favorite falafel spot. We will show you what you already know — Black men have perspective; greater still, a VOICE.

Recommended from Medium

Who is The Bantering Welshman?

On Hooky

READ/DOWNLOAD!% Modern Etiquette Made Easy: A Five

The Importance of Being Earnest by Oscar Wilde (REVIEW)

Archetypes and Mockery: Weebs, Horsegirls, and Bandkids

Met Gala 2021: Rundown of the Runway

On the culturally appropriate game

Everybody’s Gone to the Rapture: A perfect lockdown escape.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
mauludSADIQ

mauludSADIQ

b-boy, Hip-Hop Investigating, music lovin’ Muslim

More from Medium

THE AGE OF AI — Book Review The New Kissinger Doctrine Is a Game Changer

We can make Ontario health care smarter

Beyond Any Experience by Anne E. Terpstra

The Effects of The Social Media Age Policy