Why Your Business Should Be on Social Media

The ultimate case for the investment in social

Over 1.65 billion people use Facebook monthly, 400 million use Instagram, and 310 million use Twitter. The number of people and businesses on social media provides a compelling story of quantity, but its the quality of the interactions from the people on social media that businesses should truly be interested in. Brand loyalty, word-of-mouth, and the most cost-effective marketing are all reasons to know one thing:

Your business should be on social media.

The Fat:

1. Brand Loyalty

As more people learn to interact with their favorite retailers and corporations online, brand-loyalty increases. Appropriately, statistics show that consumers are becoming “better” customers by being on social media. It’s vital that businesses use this power in their best interest, however. As easy as it is to gain loyalty on social media, it is twice as easy to disregard customers or put out worthless content that lowers interest in your brand. Make sure you’re using social media properly to maximize brand loyalty with your customers.

2. Word of Mouth Marketing

You would be hard-pressed to find someone who is not familiar with the videos of adrenaline junkies jumping off towering obstacles or flying over the mountains in wing suits created by Red Bull Media while scrolling through their Facebook feed. Not many of us go to their brand sites to seek out entertaining content on Facebook or Twitter, it finds us through communities sharing in what may even turn into the “viral” phenomenon. Properly leveraging “word of mouth” on social media has an enormous to spread brand awareness. Produce positive and engaging content and you may just end up among the most famous of social media stars.

3. Social Media is Cost-Effective

It’s important to recognize where people are spending their time and attention: 1 of every 6 minutes spent online is spent on Facebook. Therefore, it can be easily understood why advertising on social media remains a cost-effective way to reach people. With the right amount of money, you could create an ad on Facebook that reaches more people than the population of China. Even though social media is the cheapest form of modern advertising, many businesses are missing the opportunity to reach their audiences and a leave a lasting impression. Get in while the advertising is still good!

The Takeaway

These are only three of the boundless reasons why your business should have a presence on social media. On the same accord, social media is the main market for customer acquisition, retention, audience insights, and staying in touch with customers. Even if your business does not have an advertising budget just yet, using social media properly will give your brand the credibility to stand out in the densely populated online world we are a part of.

The next step: using social media properly.