How To Find Gig Work Clients: 5 Steps to Landing New Customers

Tara Bedford
The BU
Published in
3 min readJun 14, 2023

So you want to land more gig work clients? That’s awesome! But let’s face it, finding new customers can be a real challenge. Don’t worry though, I’ve got your back. In this blog, I’m going to give you five simple steps to help you land new clients and grow your gig work business.

Step 1: Figure Out Who You’re Looking For

Before you start reaching out to potential clients, you need to know who you’re looking for. Are you a writer who specializes in fashion? Or maybe a web developer who loves working with startups? Knowing your niche will help you identify potential clients who are a good fit for your skills.

Step 2: Do Your Research

Once you’ve identified your ideal client, it’s time to start doing some research. Check out their website, social media profiles, and any other online presence they might have. This will give you an idea of what they’re all about and how you can help.

Step 3: Create an Irresistible Pitch

Now that you know who you’re looking for and what they need, it’s time to craft a pitch that will knock their socks off. Your pitch should be tailored to each individual client and focus on how you can solve their specific problems. Keep it short and sweet, and don’t forget to highlight your unique skills and experience.

Step 4: Follow Up (Politely, Of Course)

Don’t be afraid to follow up with potential clients after you’ve sent your pitch. A friendly email or phone call can go a long way in making a lasting impression. Just be patient and persistent, and remember that some clients might not respond right away.

Step 5: Tap Into Your Network

Lastly, don’t forget to leverage your network. Reach out to friends, family, and colleagues to see if they know anyone who might need your services. Attend networking events and connect with other freelancers in your industry. You never know who might be able to connect you with your next big client.

Remember, finding new clients isn’t always easy, but with a killer pitch and some persistence, you can take your gig work business to the next level.

Interested in an easy way to attract clients? How about finding mentor based on your niche?

You should check out The BU app (like “the buddy up”), it’s a super cool social activity matchmaking app that pairs you up with people who enjoy the same events and activities you do. But the great thing is, it’s also a great way to buddy up with people interested in your services or helping you out!

You know how TikTok or Reels always seem to know what you like? Well, The BU does the same thing, but for your social life. It takes all the stress out of planning and lets you buddy up with people who are into the same things you are, including your friends.

The BU app is currently in Beta. Support the team on Buymeacoffee, and sign up for Beta Testing for early access and promos for early adopters. Check out the app demo here!

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