BUSINESS PITCHING AND HOW TO HAVE SUCCESS

Source Article: Source: http://www.eie-invest.com/business-pitching-success/

DO — HAVE A REALLY STRONG ELEVATOR PITCH OF YOUR BUSINESS

You need to clearly and concisely describe your business with passion and authenticity. Grasp the investor’s attention and they will be keen to find out more.

DO — ANTICIPATE THE QUESTIONS YOU WILL BE ASKED

What problem is your business solving? What is the size of your target market? Who are your main competitors? What is your customer acquisition model? What are you historic and predicted revenues? Be able to answer these key questions and more.

DO — HIGHLIGHT YOUR TEAM

Management is key to the success of any business. Emphasise the strength and depth of your team, market knowledge, the experience of growing or internationalising a business, and any gaps which need to be filled.

DO — CHOOSE THE RIGHT INVESTORS

It is vital your investors see the same potential as you do in your business so find one that you can relate to. Their portfolio companies usually act as good reference points. Be selective about who you approach for investment — don’t blanket send your business plan out. Research different firms to find the investor that has the right sector and growth experience, track record and personality for your business. Different firms have different approaches and as an investment is generally for the long-term (3–7 years) you want to make sure you select the right partner.

DO — BE OPEN TO NEGOTIATIONS

When you have nurtured your business idea from initial brainwave to full-blown proposal, your protective instinct might be to resist negotiation and stick to your own firm view on valuation. In making an offer, the investor will have assessed the technology, market, financial history, projections, management and anticipated future value of the company. Their offer will be based on their due diligence findings, their investment experience and on comparable deals. Negotiation over terms is usual and ultimately you will have to decide how much equity you are willing to give up to enable your business to scale.

For more info about this article click here : http://www.eie-invest.com/business-pitching-success/