Howard Stern could soon face off with Joe Rogan in the podcast wars
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Howard Stern could soon face off with Joe Rogan in the podcast wars
Why it’s interesting: SiriusXM owns, like Spotify, virtually every part of the podcast stack. The question is whether it’s actually in a position to challenge Spotify for dominance in the space.
Don’t underestimate Spotify’s advertising revenue potential
Why it’s interesting: I think the argument in the below article underestimates how big the podcast advertising potential is for Spotify. Thus far, it hasn’t been able to put ads in front of its paying users, who are its most affluent. Podcasting will change that.
It’s never been easier for a solo content creator to flourish
Why it’s interesting: Five years ago, YouTube was the only real mover and shaker in the online video space. These days, video stars are popping up on Twitter, Twitch, Instagram, Snapchat, TikTok, and Facebook. It’s an exciting time for the space.
How tech journalism differs from political journalism
Why it’s interesting: Some interesting tidbits in here about why covering the tech industry is different than covering Washington, DC, and why this might make it difficult for Politico to transfer some of its strategies over to its new tech sister publication.
Are all YouTubers with 1 million+ subscribers rich?
Why it’s interesting: An interesting look at the various CPM rates YouTube pays out for different kinds of videos. Spoiler alert: business-focused videos have the highest CPMs.
How publishers leverage Facebook to drive paid subscriptions
Why it’s interesting: There’s some irony that publishers are addicted to Facebook advertising right now to drive paid subscriptions.
How meme Instagram accounts make money
Why it’s interesting: Some interesting insights here on the strategy behind running a large Instagram account.
Why every business vertical is focusing more and more coverage on China
Why it’s interesting: More and more media outlets are sprouting up for the express purpose of covering China’s business sector for a Western, English-speaking audience.
The New York Times isn’t afraid of Apple
Why it’s interesting: The New York Times is the rare media company — perhaps the only media company — for which the calculus has changed to the point where it has real negotiating power against the tech platforms.
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