This audiobook studio turned The Martian into an international success
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This audiobook studio turned The Martian into an international success
Why it’s interesting: You probably remember The Martian as a Matt Damon film, but a studio that specializes in adapting self-published ebooks into audiobooks is what put the story on the map.
The Athletic kept growing even without live sports
Why it’s interesting: Wow. The Athletic managed to get to 1 million paying subscribers during a pandemic when virtually no sports were being played.
Serial podcast sold to The New York Times
Why it’s interesting: Looks like The New York Times paid $25 million for Serial Productions, which is more reasonable than the original $75 million price tag that was floating around. At the end of the day, it’s only produced three seasons and one spin-off podcast in six years.
NPR’s member stations have become an albatross around NPR’s neck
Why it’s interesting: NPR has great content and a great brand. Some of its current struggles can be traced back to its governing structure, which forces it to be a radio-first organization.
Conservative media doesn’t necessarily dominate Facebook
Why it’s interesting: I’m glad someone finally made this point. Tech journalists focus solely on the most highly-engaged Facebook posts to create a narrative that conservatives pundits dominate Facebook. But that data is highly misleading.
Why publishers learned to love Snapchat again
Why it’s interesting: In 2018, Snapchat was on the ropes. Instagram had successfully copied its Stories feature. Users were fleeing. And its publishing partners were unhappy. Flash forward to today and publishers are generating huge audiences and good revenue on Snapchat.
How The New York Times Book Review adapted to Covid
Why it’s interesting: An interesting piece about how The New York Times had to adapt its entire process for reviewing books so that it could be done outside of the offices. Not an easy thing to do when your previous process relied on the delivery of physical books.
Inside Taylor Lorenz’s process
Why it’s interesting: “Teenagers with as few as 10,000 followers on a platform have talent managers now.”
Spotify’s podcast video tool is a bigger deal than you realize
Why it’s interesting: This is a bigger deal than you might realize. Video recordings of podcast interviews have proved enormously popular on YouTube. In fact, several major YouTubers have two separate channels for their podcasts: one for full episodes and one for short clips.
The fall of Matt Drudge
Why it’s interesting: “By late 2018, The Drudge Report was no longer a top 10 referrer of internet traffic to publisher websites, according to traffic analytics company Parse.ly." I’m honestly surprised his reign lasted as long as it has.
How Substack found its niche in a crowded newsletter market
Why it’s interesting: I think one of Substack’s biggest innovations was they made the platform completely free to use. Tinyletter offered that, but only for the first 5,000 subscribers. Also, Tinyletter just stopped innovating.
The YouTube queen of slime
Why it’s interesting: There’s a YouTuber who’s built up 1 million+ followers and an entire career by making videos exclusively about…slime.
Why Hulu’s self-service ads are a big deal
Why it’s interesting: It may soon become just as easy to advertise on Hulu as it is to buy ads on YouTube. That’s a pretty big deal in terms of how much it could expand Hulu’s advertising base. Self service ads are what made Google and Facebook so successful.
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