This media company has launched 81 local news sites and is expanding

Simon Owens
May 1, 2019 · 18 min read
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Mike Shapiro

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How much of that expansion is still organic? What I always thought was brilliant about the TAPinto model is that it would launch in a town, then there would be people in adjacent towns that would land on the website, and they would start building up a desire for their own TAPinto site, and so by the time you launched in that adjacent town, people were already aware that TAPinto existed, since there was one close by. So it was much easier for the new TAPinto site to get up and running and profitable. Are you still seeing that organic growth?

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