Why publishers struggled to grow their native advertising operations
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Why publishers struggled to grow their native advertising operations
Why it’s interesting: Publishers can talk up the lofty editorial ambitions of branded content, but at the end of the day, those who call all the shots are still marketers and sales staff.
Bloomberg Media is much bigger than you think it is
Why it’s interesting: Bloomberg Media apparently has “2,700 reporters, editors, and analysts working in 120 bureaus around the world.”
Conde Nast has built out a large video and podcast apparatus
Why it’s interesting: Looks like Conde Nast has built up an impressive lineup of podcast and video series. Whether it’s effectively monetizing them is another question.
Barstool’s pivot from sports to day trading
Why it’s interesting: This is impressive if they’re truly getting 950k daily views of a guy sitting at his computer trading stocks. My frustration with the article is that it doesn’t detail where those views are coming from. Some are on Twitter, but definitely not all of them.
Inside the LA Times’s podcast strategy
Why it’s interesting: The surprise success of Dirty John caused The LA Times to double down on podcasts. Here’s what its audio operations look like today.
Fiverr is terrible for creators
Why it’s interesting: So this is written from the point of view of a professional designer, but I think it applies to any creative freelancer who’s thinking of selling the services on platforms like Fiverr.
Amazon Prime to introduce live video
Why it’s interesting: At some point, live TV will have to make the jump over to OTT streaming. I guess this is as good a time as any to experiment in the medium given how many consumers are cutting the cable cord right now.
Spotify enhances its ad tech
Why it’s interesting: Spotify takes yet another step toward becoming the YouTube of podcasting.
Inside the Morning Brew’s growth strategy
Why it’s interesting: Some interesting insights here on how Morning Brew grew from an evening side hustle to a serious media operation.
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