The way we used urgency to promote our latest program
We all know the power of urgency. I don’t need to preach to you or give you a lesson about why exclusivity can be a great way to get people over the fence.
Sales funnels and some elements of urgency can be critical, especially when launching an online product. However, I find that this can be useful also for any products you have in the pipeline.
At Creative Impact, we wanted to test a new way to deliver one of our courses, so we came up with the idea of launching a social media and content accelerator to combine the…
How to build know, like and trust
If you haven’t jumped on the Reels bandwagon, what are you waiting for?
When it comes to Instagram in 2021, the Reels features allows us to take our brand to the next level by bringing our audience in one place. Yet, some have pointed out, Instagram is becoming a very crowded place, focusing on a very complex set of features and formats (Reels, Guides and so on)
I’m not saying by any means you should not focus on any other platform. However, if you love Instagram, and your audience is very strong and engaged, I believe that you should…
Focusing on business, productivity, and writing
As it’s natural, at this time of the year, to look back at some of the highlights that truly stand out, I thought I’d do the same for some of my top pieces on Medium.
I truly gave a lot of energy to this platform over the past year, and do not regret any of that.
For one, it has made me a better writer. It also challenged me to start new things (such as a new business, a few columns).
Overall, it also has taught me a lot about the fine balance between writing for myself and for the…
Plan, review and analyse
As the year ends, and we’ve been reading loads of ideas, quotes, suggestions on how to make it YOUR year, right? I am guilty of that too, so don’t you worry, it’s just the way it is.
It’s really inspiring to get down to planning (I love planning), however, you won’t see me going crazy over a 5-year plan anymore.
I believe in big goals, incremental upgrades, and consistent tracking (what gets measured will increase pretty much seamlessly). Enough of my motivational speeches, let’s dive into 3 practical steps to prepare you for this year!
Milestone planning
Where would you like to…
Understanding the principle of specialisation
I am a multi-passionate human, and as such, I have a bucket-full of ideas.
Yet, I am also smart enough to be able to check my ego at the door and do the work before jumping into a new venture. I want to work from a place of flow (intuitive business is a new buzzword, dear reader), but also common sense.
As I am about to start a new business in 2021, I spent some time reflecting on what can truly make you stand out from the crowd and give you that unique positioning in a competitive market.
You may…
Key lessons from a 30-day writing challenge
In the good old days, when I still wanted to be a full-time novelist, I had this idea that in order to be a writer I had to subscribe religiously to the teachings of Stephen King’s On Writing.
It took me over 20 years to realise that writers are much more than, well, writers these days. Some of them are mothers, full-time employees, and others are entrepreneurs (like yours truly), freelancers, and unemployed graduates.
Something my 30-day challenge showed me (and one of my biggest lessons from 2020) has been that every writer is different. …
Lessons from working with a copy editor
After roughly 18 months in the making, the date for the pre-order of my second book is fast approaching. My first book taught me that the book writing process is not necessarily what we idealise it to be.
This second book opened my eyes about a few things, including the importance of a well-written proposal. Oh, and proofreading — and here’s the killer. I genuinely thought my proofreading skills were quite decent, if not damn good.
Proofreading 20–25 pieces for our online magazine gave me a sense of false confidence, because the truth is, dear reader, that it’s much easier…
4 steps to a more professional way of living
Entrepreneurship has always been somewhat of an unknown quantity to me. Until recently, I’ve only had menial part-time jobs and never had a vision of my own.
I’ve begun the process of developing an online business, and, frankly, I have no idea what I am doing. I don’t feel like an entrepreneur — I’m just some guy writing in his bedroom.
It got me thinking, however. Do you have to be on Forbes Under 30 to call yourself one?
My guess: it’s a gradual process.
I don’t have a detailed plan mapped out; I am just taking it one step…
Why it’s holding you back from completing your task
I believe the majority of you reading this have had struggle transitioning to working from home, right?
It’s hard to concentrate when you have so many distractions coming from all directions. I know, frustrating. But when you finally sit down and eager to work, you don’t feel like working anymore and decide to leave it for later.
That’s procrastination at its best. It takes you from being eager and energized to a save-it-for-later kind of mood. There’s a reason why you do it. Keep reading and you’ll uncover the reason.
There are many reasons why you keep delaying the work…
Writing from the heart with Greta Solomon
I had the pleasure to chat with the gorgeous Greta Solomon for our upcoming conference, and she shared more about her amazing book ‘Heart, Sass, and Soul’.
She is a writer, author, teacher, and Journal Healer.
Through her books and courses, she guides people to use journaling, writing, and creative self-expression to wake up, connect to inner wisdom, and heal the tender, violated parts of their inner worlds.
“My work really is about teaching people to use writing, creativity, and creative self-expression to really wake up and to heal some of the more tender inner parts of our world” explains…
